A contingent of the Sudan People's Liberation Army (SPLA) marches with mosquito nets in hand to demonstrate to the public that, "We defended our country, now we will protect our families from malaria." The "Celebrating Today's Conquerors, Nurturing Tomorrow's Heroes" campaign was implemented by the US-based non-profit organization, Population Services International (PSI), in partnership with the South Sudan Ministry of Health. The leading cause of death among children under five, malaria kills up to 40,000 people every year in South Sudan. Sadly, it is also easily prevented simply by sleeping under an insecticide-treated mosquito net every night.